Off-page SEO optimization is an integral part of high search engine rankings. In simple words, off-page SEO demonstrates how authoritative your website is on the Internet. It is a long term process that requires implementing some steps to generate favorable results. Establish backlinks to your web pages from authoritative sites. While popular links can help you obtain better search engine rankings, make sure to incorporate high-quality content as well. It is advisable to develop a trail of quality links for your site. Get links from domains that are relevant to your industry. Keep in mind, backlinks from domains that are not related to your business will not serve you any quality.